Today, the triad - the filler manufacturer
Jiangsu new source machinery co. , LTD. And everybody say breakthrough direction of beverage industry.
According to media reports, held in wahaha group sales work conference in 2015, Mr Zong's dealers admitted in 2014 was the worst of the sales performance in recent years, a year 7% drop in sales as a whole.
According to insiders revealed, unity will focus on the latter sales growth in 2015, to give up part of the growth of the unprofitable business expansion.
Meet the 'off-year' 2014 beverage market, in addition to the decline in the growth of the industry leading enterprises, mainly because of the severe situation caused by the economy and consumption, and in the summer of 2014 the rain weather more, cause the whole of the market situation is not good.
In such environment, change into 2015 years of Chinese beverage market development trend will be how?
On January 7th, as analysts was yellow FuSheng in an interview with reporters also points out that the current due to the diversified consumer, 80, 90, after more unique flavor beverage enterprise reform, etc.
Traditional drink corporate profits decline, many well-known brands BoWei beverage profit, some drink enterprise development difficult.
The personage inside course of study suggests that respond to market weakness, drinks companies cannot always in a passive state, but should be ready to buck the expansion, according to their own development localization development of new products taste, strive for an early production and capacity expansion, seize market opportunities.
In response, the industry is a widespread belief that expansion is the drinks companies as a weight-bearing climbing adventure, but development has been struggling to cope with the beverage, expansion or become beverage enterprise adversity to break the 'choice'.
In fact, some beverage enterprises have given this development concept into the action.
From the end of last year, with a total investment of 11.
600 million yuan, an annual output of 550000 tons of south China area old drinks beverage brands dongpeng drinks in anhui chuzhou factory production.
After, plus the stupa in guangdong qingyuan to hit 1 billion qingyuan new plant for the construction of the first phase of the formal production.
According to add much treasure, general manager of quality and resource management PangZhenGuo revealed that this year's new production base will also be put into production in sichuan.
Drink in the high-speed expansion, however, caused the widespread concern of the industry and that expansion is need a lot of money and strong channel control, many kinds of drinks giant was not successful in expanding production layout, in recent years many small and medium-sized enterprise is in a passive because of the expansion is not successful.
However, huang FuSheng argues that drinks increases production enterprise reform is a trend of beverage industry competition, is the inevitable result of the enterprise evolution.
Although enterprise expansion transformation makes the increasingly fierce competition in the industry, however, competition tends to be a big focus, if the expansion has seized the opportunity to transform the innovation, is to make a pair of, otherwise, go the traditional route may be unsustainable.
In addition, as the consumer health consciousness enhancement, more and more people begin to focus on drinks on health, nutrition and safety, and even willing to pay a higher price to buy in the nature of natural drinks.
Many drinks brand health card and add card.
'In the future competition between the beverage giant or new entrants will generally adopt the way of developing new product.
Beverage industry marketization trend is very obvious, consumer demand leading industry development situation, so under the background of the consumers increasingly pay attention to health, health will become the main beverage product characteristics, such as rock sugar snow pear, loquat runfei, honey pomelo, etc.
'A well-known domestic drinks companies head told reporters.
About the content of the beverage industry breakthrough direction, by small - filling machine suppliers
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